Are all designers also strategists?Let’s start from the beginning defining the word design. As a noun, the Merriam-Webster defines it as “a particular purpose or intention…Jan 14, 2020Jan 14, 2020
Published inThe New Economy by Parsons School of DesignWhy the cash that in my wallet seems different than the money in my savings account?As a UX designer, I’m used to reading articles about Cognitive Bias. If you are not familiar with the term, the Interaction Design…Oct 2, 2019Oct 2, 2019
Published inThe New Economy by Parsons School of DesignEconomic systems 101 for designersOk, I got it. You decided to become a designer because you are a visual person, or you like to create images and objects and see how…Sep 23, 2019Sep 23, 2019
Published inThe New Economy by Parsons School of DesignDoes the Devil use a credit card or bitcoins?Historically capitalism emerged in the 12th century. The capitalist is, in a very simplistic way, someone who owns capital. In this…Sep 11, 2019Sep 11, 2019
Design Thinking: Creating a SolutionHow I explain a Design Thinking project for a non-designer (3/3)Dec 5, 2017Dec 5, 2017
Design Thinking: Finding the ProblemHow I explain a Design Thinking project for a non-designer (2/3)Dec 5, 2017Dec 5, 2017
Breaking Design Thinking into questionsHow I explain a Design Thinking project for a non-designer (1/3)Dec 2, 2017Dec 2, 2017
Published inUX CollectiveHow I apply the Value Proposition Canvas to convince my clients to invest more time in customer…A few years ago, I used to struggle to convince my clients to give me more — or just some — time to do a good customer research, and I must…Jun 10, 20175Jun 10, 20175
Published inSDN BrasilComo as ferramentas digitais podem contribuir em projetos de Design de ServiçoEssa é uma tradução e adaptação livre feita e revisada por designers. O texto original pode ser lido em inglês na revista TOUCHPOINT VOL. 7…Jun 1, 2017Jun 1, 2017
Published inUX Collective 🇧🇷Design Sprint: lista de atividades para facilitadores em grandes empresasMas essa metodologia não é só pra startup?May 18, 20173May 18, 20173
