As a UX designer, I’m used to reading articles about Cognitive Bias. If you are not familiar with the term, the Interaction Design Foundation has a very good definition “Cognitive bias is an umbrella term that refers to the systematic ways in which the context and framing of information influence…

Ok, I got it. You decided to become a designer because you are a visual person, or you like to create images and objects and see how people interact with them. But you can also say you like to make those interactions simplers, easier… And you think economic systems are…

Historically capitalism emerged in the 12th century. The capitalist is, in a very simplistic way, someone who owns capital. In this scenario, ‘capital’ means assets that can make that capitalist a more powerful person from an economic perspective. The majority of the counties in the world today live under a…

How I explain a Design Thinking project for a non-designer (3/3) — This is the third article from a series of three. My intention is to help newbies /non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the second part of a project…

How I explain a Design Thinking project for a non-designer (2/3) — This is the second article from a series of three. My intention is to help newbies/non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the first part of a project, with…

How I explain a Design Thinking project for a non-designer (1/3) — Design Thinking is a buzzword. If you google it, you will find different ways to describe it. Probably, it will make you feel more confused about it. But relax, almost every piece of information is correct even if they are quite different from one another. Design Thinking (DT) is not…

A few years ago, I used to struggle to convince my clients to give me more — or just some — time to do a good customer research, and I must confess I lost a few battles. But eventually, I learnt how to manage it. I stopped fighting this. At…

Essa é uma tradução e adaptação livre feita e revisada por designers. O texto original pode ser lido em inglês na revista TOUCHPOINT VOL. 7 NO. 3 — “Software Tools for Service Designers: How software tools can support the service design process” Mesmo sabendo que o trabalho em equipe de…

Mas essa metodologia não é só pra startup? Em setembro de 2014, quando eu trabalhava em uma equipe de UX dentro de um grande banco em São Paulo, recebi a missão de montar um Design Sprint. Naquela época o Google tinha em seu site alguns vídeos e textos descrevendo a metodologia e como eles aplicavam no Google Ventures…