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matina.moreira
matina.moreira

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Jan 14, 2020

Are all designers also strategists?

Let’s start from the beginning defining the word design. As a noun, the Merriam-Webster defines it as “a particular purpose or intention held in view by an individual or group” and as a verb “to create, fashion, execute, or construct according to plan”. It’s also interesting to see the range…

UX

3 min read

Are all designers also strategists?
Are all designers also strategists?
UX

3 min read


Published in The New Economy by Parsons School of Design

·Oct 2, 2019

Why the cash in my wallet seems so different than the money in my savings account?

As a UX designer, I’m used to reading articles about Cognitive Bias. If you are not familiar with the term, the Interaction Design Foundation has a very good definition “Cognitive bias is an umbrella term that refers to the systematic ways in which the context and framing of information influence…

Psychology

3 min read

Why the cash that in my wallet seems different than the money in my savings account?
Why the cash that in my wallet seems different than the money in my savings account?
Psychology

3 min read


Published in The New Economy by Parsons School of Design

·Sep 23, 2019

Economic systems 101 for designers

Ok, I got it. You decided to become a designer because you are a visual person, or you like to create images and objects and see how people interact with them. …

Economics

3 min read

Economic systems 101 for designers
Economic systems 101 for designers
Economics

3 min read


Published in The New Economy by Parsons School of Design

·Sep 11, 2019

Does the Devil use credit cards or bitcoins?

Historically capitalism emerged in the 12th century. The capitalist is, in a very simplistic way, someone who owns capital. In this scenario, ‘capital’ means assets that can make that capitalist a more powerful person from an economic perspective. The majority of the counties in the world today live under a…

Capitalism

3 min read

Does the Devil use a credit card or bitcoins?
Does the Devil use a credit card or bitcoins?
Capitalism

3 min read


Dec 5, 2017

Design Thinking: Creating a Solution

How I explain a Design Thinking project for a non-designer (3/3) — This is the third article from a series of three. My intention is to help newbies /non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the second part of a project…

Design Thinking

8 min read

Design Thinking: Creating a Solution
Design Thinking: Creating a Solution
Design Thinking

8 min read


Dec 5, 2017

Design Thinking: Finding the Problem

How I explain a Design Thinking project for a non-designer (2/3) — This is the second article from a series of three. My intention is to help newbies/non-designers to see clearly when they might want to use a tool or a method in a Design Thinking (DT) project timeline. In this article I focus on the first part of a project, with…

Design Thinking

6 min read

Design Thinking: Finding the Problem
Design Thinking: Finding the Problem
Design Thinking

6 min read


Dec 2, 2017

Breaking Design Thinking into questions

How I explain a Design Thinking project for a non-designer (1/3) — Design Thinking is a buzzword. If you google it, you will find different ways to describe it. Probably, it will make you feel more confused about it. But relax, almost every piece of information is correct even if they are quite different from one another. Design Thinking (DT) is not…

Design Thinking

5 min read

Breaking Design Thinking into questions
Breaking Design Thinking into questions
Design Thinking

5 min read


Published in UX Collective

·Jun 10, 2017

How I apply the Value Proposition Canvas to convince my clients to invest more time in customer research

A few years ago, I used to struggle to convince my clients to give me more — or just some — time to do a good customer research, and I must confess I lost a few battles. But eventually, I learnt how to manage it. I stopped fighting this. At…

Vpc

8 min read

How I apply the Value Proposition Canvas to convince my clients to invest more time in customer…
How I apply the Value Proposition Canvas to convince my clients to invest more time in customer…
Vpc

8 min read


Published in SDN Brasil

·Jun 1, 2017

Como as ferramentas digitais podem contribuir em projetos de Design de Serviço

Essa é uma tradução e adaptação livre feita e revisada por designers. O texto original pode ser lido em inglês na revista TOUCHPOINT VOL. 7 NO. 3 — “Software Tools for Service Designers: How software tools can support the service design process” Mesmo sabendo que o trabalho em equipe de…

Service Design

8 min read

Como as ferramentas digitais podem contribuir em projetos de Design de Serviço
Como as ferramentas digitais podem contribuir em projetos de Design de Serviço
Service Design

8 min read


Published in UX Collective 🇧🇷

·May 18, 2017

Design Sprint: lista de atividades para facilitadores em grandes empresas

Mas essa metodologia não é só pra startup? Em setembro de 2014, quando eu trabalhava em uma equipe de UX dentro de um grande banco em São Paulo, recebi a missão de montar um Design Sprint. Naquela época o Google tinha em seu site alguns vídeos e textos descrevendo a metodologia e como eles aplicavam no Google Ventures…

Design Sprint

4 min read

Design Sprint: lista de atividades para facilitadores em grandes empresas
Design Sprint: lista de atividades para facilitadores em grandes empresas
Design Sprint

4 min read

matina.moreira

matina.moreira

508 Followers

Service Designer | UX | www.matinamoreira.com

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