matina.moreiraAre all designers also strategists?Let’s start from the beginning defining the word design. As a noun, the Merriam-Webster defines it as “a particular purpose or intention…3 min read·Jan 14, 2020----
matina.moreirainThe New Economy by Parsons School of DesignWhy the cash that in my wallet seems different than the money in my savings account?As a UX designer, I’m used to reading articles about Cognitive Bias. If you are not familiar with the term, the Interaction Design…3 min read·Oct 2, 2019----
matina.moreirainThe New Economy by Parsons School of DesignEconomic systems 101 for designersOk, I got it. You decided to become a designer because you are a visual person, or you like to create images and objects and see how…3 min read·Sep 23, 2019----
matina.moreirainThe New Economy by Parsons School of DesignDoes the Devil use a credit card or bitcoins?Historically capitalism emerged in the 12th century. The capitalist is, in a very simplistic way, someone who owns capital. In this…3 min read·Sep 11, 2019----
matina.moreiraDesign Thinking: Creating a SolutionHow I explain a Design Thinking project for a non-designer (3/3)8 min read·Dec 5, 2017----
matina.moreiraDesign Thinking: Finding the ProblemHow I explain a Design Thinking project for a non-designer (2/3)6 min read·Dec 5, 2017----
matina.moreiraBreaking Design Thinking into questionsHow I explain a Design Thinking project for a non-designer (1/3)5 min read·Dec 2, 2017----
matina.moreirainUX CollectiveHow I apply the Value Proposition Canvas to convince my clients to invest more time in customer…A few years ago, I used to struggle to convince my clients to give me more — or just some — time to do a good customer research, and I must…8 min read·Jun 10, 2017--5--5
matina.moreirainSDN BrasilComo as ferramentas digitais podem contribuir em projetos de Design de ServiçoEssa é uma tradução e adaptação livre feita e revisada por designers. O texto original pode ser lido em inglês na revista TOUCHPOINT VOL. 7…8 min read·Jun 1, 2017----
matina.moreirainUX Collective 🇧🇷Design Sprint: lista de atividades para facilitadores em grandes empresasMas essa metodologia não é só pra startup?4 min read·May 18, 2017--3--3